12 EightyOne Case Study

Do you want to become a thought leader in your industry?

Content marketing, or as I prefer to call it “Organic Marketing”, is a powerful tool for your brand authority. Creating social media content, particularly video-first content tailored to your brand's target audience, is instrumental in establishing brand authority in today's digital landscape. Video content, with its immersive and engaging nature, offers a powerful platform for brands to showcase their expertise, products, and values. By crafting custom-made videos that resonate with the preferences and interests of your audience, you can effectively communicate your brand's unique identity and value proposition.

Video-first content allows brands to convey complex messages in a concise and visually compelling format, capturing the attention of viewers and fostering deeper connections. Whether through tutorials, behind-the-scenes glimpses, or storytelling narratives, videos enable brands to demonstrate their knowledge, authenticity, and thought leadership within their respective industries. By consistently delivering high-quality, relevant video content, brands can position themselves as trusted authorities, earning the respect and loyalty of their audience.

Moreover, social media platforms provide an ideal environment for brands to engage directly with their audience, fostering meaningful interactions and building community. Through strategic distribution and promotion of video content across platforms like Instagram, YouTube, and Facebook, brands can amplify their reach and influence, driving engagement, fostering brand recall, and ultimately enhancing brand authority. By leveraging the dynamic capabilities of social media, brands can cultivate a distinct online presence, establishing themselves as industry leaders and driving long-term success.

In this case, Drew Kimble of 1281photo.com is no only appreciating his current clients, but demonstrating to future clients that he is proven and trusted.